Effective Date: September 21, 2024

At BroadReach Construction Machinery Co., Ltd., your privacy is of utmost importance to us. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you interact with our website or utilize our services. By accessing our website or engaging with our products and services, you consent to the practices described in this policy.

We encourage you to review this policy carefully and reach out to us if you have any questions.

1. Information We Collect

BroadReach Construction Machinery Co., Ltd. collects and processes both personal and non-personal data from users. The information we collect includes, but is not limited to:

a. Personal Information

This refers to any information that can identify you directly or indirectly, including:

• Contact Information: Full name, email address, phone number, and company details.

• Inquiry Details: Any information you provide when requesting quotes, submitting questions, or using any interactive features of our website (such as inquiry forms or chat functions).

• Transactional Data: When you make purchases or request services, we collect billing and payment information.

b. Non-Personal Information

We also collect data that does not directly identify you, such as:

• Browser and Device Information: IP addresses, browser type, device type, operating system, and device settings.

• Website Usage Data: Pages visited, time spent on the website, referral URLs, and other user activity patterns.

• Cookies and Tracking Technologies: We use cookies to collect website analytics, remember preferences, and enhance user experience. You can adjust your browser settings to manage or decline cookies.

2. How We Use Your Information

We utilize the collected data for the following purposes:

a. Providing Services

• To process and fulfill requests for quotes, product inquiries, and customer orders.

• To provide customer service and technical support.

• To personalize your user experience and improve the functionality of our website.

b. Communication

• To contact you in response to your inquiries or requests for additional information.

• To send you important updates about our products, services, and company news, including newsletters and marketing communications. You may opt-out at any time by following the instructions in the communication.

c. Improving Our Website and Services

• To monitor usage and performance of our website and optimize it for better user experience.

• To analyze trends and collect aggregate data on user behavior to improve our products and services.

d. Legal Compliance

• To comply with legal obligations, respond to legal requests or claims, and enforce our agreements, terms, and policies.

3. How We Share Your Information

At BroadReach Construction Machinery Co., Ltd., we prioritize the confidentiality of your information and do not sell or rent your personal data to third parties. However, we may share your information in the following situations:

a. Service Providers

We may share your data with trusted third-party service providers who assist us in operating our website, conducting our business, or servicing our customers. These providers may include:

• Payment processors.

• Website hosting providers.

• Marketing and advertising partners.

These third parties only access your data as needed to perform specific services on our behalf and are obligated to maintain the confidentiality and security of your information.

b. Business Transfers

In the event of a merger, acquisition, or sale of all or part of our assets, your information may be transferred as part of that transaction. We will notify you of any such event and the choices you may have regarding your information.

c. Legal and Regulatory Requirements

We may disclose your information to government authorities or other third parties if required by law, legal process, or to protect our rights, property, or safety, or that of our users and partners.

4. Data Security

We take the protection of your personal information seriously. BroadReach Construction Machinery Co., Ltd. employs appropriate physical, electronic, and procedural safeguards to protect your data from unauthorized access, alteration, disclosure, or destruction. These measures include secure server environments, encryption, and access control.

However, please note that no data transmission over the Internet or electronic storage method is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security.

5. Your Rights and Choices

You have the following rights concerning your personal data:

a. Access and Correction

You have the right to access the personal information we hold about you and to request corrections to any inaccuracies.

b. Data Portability

You may request a copy of the personal data we hold in a structured, commonly used, and machine-readable format.

c. Deletion and Restriction

You have the right to request the deletion or restriction of your personal information, subject to certain legal obligations.

d. Marketing Communications

You may opt-out of receiving marketing communications from us at any time by clicking the “unsubscribe” link in the email or contacting us directly.

To exercise any of these rights, please contact us at [Insert Contact Information].

6. Cookies and Tracking Technologies

We use cookies, web beacons, and other tracking technologies to enhance your browsing experience and gather information about how visitors use our site. Cookies are small text files placed on your device to collect information such as browser type, IP address, and site usage data.

You can choose to accept or decline cookies by modifying your browser settings. Please note that declining cookies may impact your ability to use certain features of our website.

7. International Data Transfers

If you are located outside of [Your Jurisdiction], your personal data may be transferred to and processed in a different country, where data protection laws may differ from those in your country. BroadReach Construction Machinery Co., Ltd. ensures that appropriate safeguards are in place to protect your data during such transfers in compliance with applicable legal requirements.

8. Retention of Personal Data

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Once the data is no longer needed for these purposes, we will securely delete or anonymize it.

9. Children’s Privacy

Our website and services are not intended for children under the age of 16, and we do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected personal data from a child, we will take steps to delete such information from our systems.

10. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Any changes will be posted on this page with the updated “Effective Date.” We encourage you to review this policy periodically to stay informed of how we protect your information.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

BroadReach Construction Machinery Co., Ltd.

Address:South Station Avenue North, Jiangnan District, Nanning, Guangxi, China
Email:brusedexcavator@gmail.com
Phone Number:+8617776202357

We are committed to responding to your inquiries promptly and ensuring your privacy rights are respected.

This comprehensive policy not only outlines your commitment to data privacy but also includes provisions for handling customer data, legal compliance, and transparency, ensuring that your customers can trust how their information is managed.