Deeply cultivating the second-hand excavator market, Broadreach Construction Machinery empowers global infrastructure with professional strength

In the context of the continuous growth of global infrastructure construction demand and the deepening of the concept of sustainable development, Broadreach Construction Machinery Co., Ltd. (hereinafter referred to as Broadreach), as a leading exporter in China in the field of second-hand construction machinery for more than 20 years, announced that it will further focus on the in-depth development and global layout of the second-hand excavator market, and is committed to providing global customers with high-performance, Cost-effective and low-carbon mechanical solutions.

Industry Insight: Second-hand excavators have become the “optimal solution for efficiency and cost” of global infrastructure
With the surge in infrastructure demand in emerging markets and the acceleration of equipment replacement in mature markets in Europe and the United States, second-hand construction machinery has become the first choice for global contractors, mining and agricultural enterprises due to its significant cost advantages and fast delivery capabilities. According to industry research, the global transaction scale of second-hand excavators is expected to exceed 12 billion US dollars in 2023, of which more than 60% of equipment has been professionally refurbished and certified, confirming the market’s urgent demand for “high-quality second-hand equipment”.

Broadreach accurately captures this trend, relying on China’s advantages as the core hub of the global construction machinery industry chain, integrating Caterpillar, Komatsu, Kobelco, Hitachi, Sany, XCMG, Liugong and other international first-line brand resources, to build a full-category inventory system covering 200+ models of second-hand excavators. Meet the multi-scenario needs from urban micro-excavation to mine heavy load.

Core value: Technology empowers second-hand equipment and reshapes the competitiveness of the whole life cycle
“The value of second-hand equipment should not stop at low prices, but through professional refurbishment and precise adaptation, customers can obtain performance guarantees close to new machines with lower investment.” Broadreach CEO Zhang Weiming said. The company redefines the industry standard for second-hand excavators through three core strategies:

1.Strict quality control system
All equipment has passed 120 key performance tests, covering core modules such as engines, hydraulic systems, and structural parts, ensuring that the working hours of the equipment are transparent and traceable, and eliminating the “refurbishment black box”.

2.Customized refurbishment and upgrading
Cooperate with the original technical team to provide services such as power system optimization, intelligent monitoring and installation, and working condition adaptability transformation to extend the service life of equipment and improve operation efficiency.

3.Global service network
Set up localized service centers in core markets such as Southeast Asia, Africa, the Middle East and South America to provide equipment delivery, operation training, spare parts supply and rapid response maintenance support to eliminate customers’ worries.

Sustainable Practices: Used equipment drives the wave of green infrastructure
Broadreach actively responds to the global carbon neutrality goal and promotes the implementation of “circular economy” in the field of construction machinery. According to statistics, each professionally remanufactured second-hand excavator can reduce about 15 tons of steel consumption and 30% of carbon emissions, and its resource utilization rate is more than 70% higher than that of new machine production. The company has cooperated with a number of international environmental protection agencies to provide customers with carbon footprint accounting and green procurement certification support, and help enterprises implement ESG strategies.

Testimonials: Cost-effective solutions have won global trust
A large road construction group in Southeast Asia: Purchased 12 Broadreach refurbished Cat 320D excavators, saving 40% of the cost compared with the new machine, 8,000 hours of continuous operation of the equipment without overhaul, and shortening the project period by 20%.
African Mining Company: The customized Komatsu PC4000 ultra-large mining excavator adapts to the high temperature and high dust environment, and the annual mining efficiency of a single unit is increased by 18%.

Future outlook: Digital platforms deepen global services
In 2024, Broadreach will launch a “smart equipment matching platform”, which uses big data and AI algorithms to recommend second-hand excavator solutions suitable for working conditions, budgets and regions for customers in real time, and supports innovative services such as VR remote inspection and blockchain traceability, further lowering the threshold for cross-border procurement.

About Broadreach Construction Machinery Co., Ltd.
Broadreach is a leading exporter of used construction machinery in China, focusing on providing global customers with high-quality used equipment from international brands such as Caterpillar, Komatsu, Hitachi, Sany, etc. Through a strict quality control system, localized service network and sustainable business model, the company continues to empower the cost reduction, efficiency increase and green development of infrastructure, mining, agriculture and other fields.